2021 IJRSE – Volume 10 Issue 1
Special IJRSE Luminary Issue
Available Online: 1 December 2020
Apritado, Jennie Margaret*
Lyceum of the Philippines University-Batangas, Philippines (firstname.lastname@example.org)
Borbon, Noelah Mae D.
Lyceum of the Philippines University-Batangas, Philippines (email@example.com)
This research assessed the experiences and expectations of tourists on attractions in Batangas province. The result reveals the expectations and experiences on attractions in terms of environment, atmosphere, transportation, tourism service and tourism; tested the significant relationship between tourists’ expectations and experiences on attractions in Batangas Province; and proposed an action plan for innovative improvement of Batangas province’ tourist destination. The study used descriptive research method and a modified questionnaire. The participants of the study were taken from the attractions. Data were gathered and presented using different statistical tools. The study concluded that: the expectations and experiences are parallel in all given instances on pleasantly-built environment, friendliness of the local people, various types of local transport, personal safety and security and opportunity to participate in religious activities. Moreover, there is a significant relationship between expectations and experiences on attractions in Batangas province. There is high satisfaction in the aspect of atmosphere in the attractions. Furthermore, this study provides recommendation to improve the management of attractions on the development of new facilities and improvement on the existing tourist activities, invest to develop or acquire new facilities in providing new trends tourist activities. The management of attraction may utilize the proposed action plan for innovative improvement.
Keywords: expectations; experiences; attractions; Batangas Province
Cite this article:
Apritado, J. M., & Borbon, N. M. D. (2021). Expectations and experiences of tourists on attractions in Batangas Province. International Journal of Research Studies in Education, 10(1), 13-22. https://doi.org/10.5861/ijrse.2020.5918